Having just seen a set of videos of people falling into ponds and walking off subway platforms while texting, being a non-adopter of technology may prove to be an emerging evolutionary trait. Once all the quick adopters are killed off through successive waves of increasingly immersive technology, the ones left will be those that instinctively avoid gimmicks, which means marketers are doomed to extinction in the long run.
As additional evidence to support my point, the number of vehicular drownings has increased significantly as GPS devices gain wider use. That’s right. People drive right into lakes, oblivious to their surroundings and attentive only to the GPS voice.
Forget Skynet and Terminators: our computer overlords will just give us Angry Birds and texting.